for sellersSelling fees calculator: what UK sellers keep on Etsy, Uber Eats, Deliveroo and more
On a £30 order the customer collects, a seller who isn't VAT-registered keeps about £28.50 on Cravers Eats (5%), £25.63 on Etsy, £25.32 on Uber Eats pickup (13% + VAT) and £19.20 when Uber Eats couriers deliver (30% + VAT). Card payment links keep more (£28.83–£29.35) but bring no customers. Type your own price below.
| Where you sell | Fees | You keep |
|---|
How each figure is worked out
| Route | Fees included |
|---|---|
| Cravers Eats | 5% of the order. No listing, monthly or sign-up fees; card fees are paid by Cravers. The customer pays a 99p service fee, plus £1 on baskets under £15. |
| Bank transfer | No fees. No card protection for the buyer, and you chase payment. |
| Stripe payment link | 1.5% + 20p (standard UK cards; premium cards cost 2.8% + 20p) (Stripe UK pricing) |
| SumUp payment link | 2.5% (SumUp UK pricing) |
| PayPal goods and services | 2.9% + 30p (PayPal UK merchant fees) |
| Square Online, free plan | 1.4% + 25p (Square Online plans (UK)) |
| Shopify Basic | 2% + 25p card fee, plus £25 a month (£19 billed yearly) spread over your orders (Shopify UK pricing) |
| Folksy Basic with Stripe | 15p listing and 6% commission, both plus VAT, plus Stripe's card fee (Folksy: selling fees) |
| Etsy | $0.20 listing (about 15p), 6.5% transaction, 4% + 20p processing and 0.48% regulatory fee, plus VAT on all of them (Etsy fees and payments policy, Etsy Payments policy, Etsy UK: sell on Etsy) |
| Etsy, sale from Offsite Ads | As above plus 15% (12% for shops over $10,000 a year), plus VAT |
| Uber Eats pickup or own delivery | 13% plus VAT. Not shown: the £650 + VAT activation fee (Uber Eats UK merchant pricing) |
| Uber Eats courier delivery | 30% plus VAT (33% for orders from Uber One members) (Uber Eats UK merchant pricing) |
| Deliveroo, rider delivery for own-delivery partners | 35% plus VAT, as set in its partner terms. Deliveroo doesn't publish its other rates; a one-off joining fee also applies (Deliveroo UK partner terms) |
Assumptions: one order paid by a standard UK card; collected by the customer or delivered by you, so no postage goes through the platform; you aren't VAT-registered, so you can't reclaim VAT that platforms add to their fees (20%); card processing fees carry no VAT. Etsy bills its listing fee in US dollars, so the pence vary. Just Eat and Not On The High Street don't publish seller rates, so they're left out. Fees change: check each company's page before you decide.
Sell on Cravers Eats
A new local marketplace for anyone who makes and sells from home: bakers, cooks, florists, crafters and makers, opening across the UK in early 2027. Founding sellers join free now and set up before launch day. Customers order and pay by card, you keep 95%, and there are no monthly fees.
Join as a founding sellerQuestions people ask
How much does Etsy take from a £30 sale in the UK?
About £4.37 for a seller who isn't VAT-registered: a listing fee of about 15p, 6.5% transaction fee (£1.95), 4% + 20p processing (£1.40) and a 0.48% regulatory fee (14p), plus 20% VAT on those fees. More if the sale came from Etsy's Offsite Ads.
What commission does Uber Eats charge in the UK?
Uber Eats publishes 13% for pickup or self-delivery and 30% when its couriers deliver (33% for Uber One members), all plus VAT, and a one-off £650 + VAT activation fee.
What is the cheapest way to take card payments for homemade food?
A card payment link (Stripe from 1.5% + 20p, SumUp 2.5%) costs least per order but brings no customers, menu or order management. Cravers Eats charges 5% and adds a shop, card checkout, allergen display and local customers.
Sources (checked October 2026): Etsy fees and payments policy; Etsy Payments policy; Etsy UK: sell on Etsy; Folksy: selling fees; Uber Eats UK merchant pricing; Deliveroo UK partner terms; Shopify UK pricing; Square Online plans (UK); Stripe UK pricing; SumUp UK pricing; PayPal UK merchant fees; Not On The High Street seller FAQs. Last reviewed 2026-11-05.