for sellersFree allergen label maker and allergen statement for UK home food sellers
What you need depends on how you sell. Food packed before the customer picks it and sold in person needs a label with the name of the food and a full ingredients list with the 14 allergens emphasised (Natasha's Law). That labelling rule does not apply to phone or online orders: for those you must give allergen information before the order is placed and again at delivery. The kit below writes all three from one ingredients list.
How do you sell this product?
Your product
Check the 14 allergens
We have ticked the ones we spotted. Ones we spotted are locked on. To remove one, change the ingredient above. Tick any we missed.
May contain (cross-contamination)
Tick only where there is a real risk, for example nuts used in the same kitchen.
Your kit
Allergen statement for your listing
Paste this into your product description, order form or price list so customers see it before they order.
Allergen card to send with each order
Put one in the box or stick it on the lid so the customer has the information at delivery.
Ingredient label for food packed in advance
The name of the food and the full ingredients list, with allergens in bold. It goes on the pack.
The sheet is laid out for 63.5 × 38.1 mm labels, 21 to a page (Avery L7160 size). Print one on plain paper first and hold it against the label sheet to check it lines up.
Printing switches on when this page runs on its own web address. In this preview you can copy the statement and read the card and label.
What the rules say
| How you sell | What you must give | What the kit makes |
|---|---|---|
| Online, social media or phone orders | Allergen information before the order is placed and again when the food is delivered | A statement for your listing and a card for the box |
| In person, packed before the customer picks it (prepacked for direct sale) | A label with the name of the food and a full ingredients list, allergens emphasised | An ingredient label, single or 21 to an A4 sheet |
| In person, loose or packed when asked | Allergen information in writing or by telling the customer | A statement and a card for your stall |
This is how the Food Standards Agency sets it out for bakers in England, Wales and Northern Ireland; the labelling rule has applied since 1 October 2021 (Food Standards Agency: PPDS allergen labelling changes for bakers). You may label everything if you prefer, which saves keeping two systems. In Scotland the label contents are the same, but check how the rules apply to your distance sales with Food Standards Scotland or your council.
How the kit spots allergens, and its limits
It looks for the 14 allergens by name and for common ingredients that contain them: butter and cream for milk, flour for wheat, marzipan for almonds. It cannot see inside bought-in items such as chocolate, sprinkles, jam or margarine, so it asks you to copy those ingredients from the packet. You must check every ingredient yourself before you copy or print. The kit helps you write allergen information; it is not legal advice and it does not check your recipe. Meat products and some other foods need extra label details. If in doubt, ask your council's environmental health team.
More on the rules: allergen rules for home food businesses.
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Apply as a founding sellerQuestions people ask
Do I need allergen labels to sell cakes from home in the UK?
If you box or bag cakes before the customer picks them and sell them in person, yes: each pack needs the name of the food and a full ingredients list with the 14 allergens emphasised. Made-to-order cakes and phone or online orders do not need that label, but you must give allergen information before the order and again at delivery.
Does Natasha's Law apply to food I sell on Instagram or online?
The Food Standards Agency says the prepacked for direct sale labelling rule does not apply to food sold by phone or online. For those sales you must make allergen information available before the customer orders and again when the food is delivered. That guidance covers England, Wales and Northern Ireland.
What are the 14 allergens?
Celery, cereals containing gluten (such as wheat, rye, barley and oats), crustaceans, eggs, fish, lupin, milk, molluscs, mustard, peanuts, sesame, soybeans, sulphur dioxide and sulphites, and tree nuts.
Is this allergen label maker free?
Yes. There is no account, no limit and no watermark. It runs in your browser, so your recipes are not uploaded.
Sources (checked 10 November 2026): Food Standards Agency: PPDS allergen labelling changes for bakers; Food Standards Scotland. Last reviewed 2026-11-05.